API Integration? This phrase can often send merchants and sales professionals alike into a mystical cloud of magic and wonder taking place behind the curtain in the laboratory. In the #payments industry, these words burst open a bright world of automation opportunities to streamline manual processes, accelerate cash flows, and increase security. Merchants want it and sales professionals would be smart to lead with it, however often the question on both sides is “What is it?”.
Good news! Here is the key to unlock the technical secrets hidden of old.
All integrations under the sun in the #paymentsrevolution can be summed up with 2 simple methods.
GetCustomerData and PostPayment
Armed with these simple concepts in the toolkit, sales professionals bring tremendous value to businesses of all sizes across the world and real-time/usable visibility to consumers at the same time. Validated payment data, enhanced consumer experience, reduced PCI scope, increased security, business resiliency, and economic efficiency are at hand!
So get out there and automate! API Integration!
This message posted originally on LinkedIn by Jason Estes, CEO
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