Modern Business Owners Need Tech-Savvy Payment Processes

March 30, 2023

Entrepreneurs Justin Haese, CEO of Haese Business Solutions, and Nikki Estes, SVP of Marketing at iCG, recently discussed the need for tech-savvy payment processes for business owners. Their conversation covered various topics, including cybersecurity, payment processing, building solid partnerships, and using technology integrations. Read the full press release on The Green Sheet.


The Need for Increased Security

One of the key takeaways from the conversation was the importance of adopting secure technologies, especially in the financial and merchant services sectors. Justin noted, “Cybersecurity threats are constantly evolving, and it’s crucial to stay ahead of the curve to protect both customer data and business operations.” He added that “partnerships with reliable technology providers can help businesses stay on top of security issues and provide a seamless user experience.” He also talked about providing cybersecurity training to merchants and partnering with those who build chargeback mitigation platforms.

In this conversation, Nikki and Justin also discussed the new rules implemented by Nacha to strengthen information processing and avoid hacking. Justin mentioned that he keeps track of new regulations and changes by reading and watching. Nikki asked if there is any resistance to the latest rule changes with the web debit, but Justin said he has not encountered much pushback. 


The Future of Payments

During the discussion on payment processing, Nikki emphasized the importance of push payments in the hospitality and property management industries. “Push payments can reduce the potential for fraudulent transactions and improve the customer experience,” she said. She also noted that “integrating with technology providers that offer advanced analytics capabilities can help businesses identify and prevent fraud attempts.”

Nikki also spoke about the significance of advanced analytics tools. She added, “Analytics software can help businesses gain valuable insights into customer behavior, preferences, and trends. They can also identify potential security threats and help prevent fraudulent transactions.”

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The Importance of Building Relationships

The conversation also highlighted the importance of personal relationships with partners. “Building a strong network of business partners can be crucial in the success of any business. It’s not just about finding the right partners but also nurturing the relationships and maintaining them over time,” said Nikki.

The conversation also touched on the importance of attending networking and industry conferences. According to Nikki, attending events is an excellent opportunity to meet potential partners, learn about new trends, and gain industry insights. It’s also a chance to represent your business and connect with potential customers.

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What Do the Clients Really Want?

When Nikki asked what solutions are most popular among clients, Justin said that security had become the most significant thing as people are concerned about their data. He added, “Clients are looking for solutions that can handle multiple functions under one roof, especially regarding payment acceptance, payroll, and vendor payouts. Having a unified system not only saves time and resources but also provides greater security and transparency.” Justin and Nikki also discussed reducing fees and educating customers on merchant fees and payment methods.



In conclusion, the conversation between Justin and Nikki highlighted the importance of building personal relationships with partners, maintaining a secure network, and having a cohesive tech package to ensure smooth operations. The insights shared by both added depth and perspective to the conversation and demonstrated technology’s critical role in businesses today.

As the business world increasingly relies on technology, staying updated on the latest trends and innovations is more important than ever. Entrepreneurs like Justin and Nikki lead the way by embracing new technologies, building solid partnerships, and leveraging advanced analytics tools to gain valuable insights into their business operations. By following their example, other business owners can stay ahead of the curve and thrive in today’s fast-paced and ever-changing business landscape.

About Justin:

Justin’s multifaceted company started in the insurance world and then moved into merchant services, telecom, and financial wellness. The company has been around for about 25 years, and Justin is a jack of all trades, having worked in sales training and running a district for Colonial Life.

About Haese Business:

Haese Business is a Veteran-owned company that specializes in providing white-glove communication services, POS solutions, merchant services, and financial services to the business sector.

About Nikki:

Nikki leads the marketing operations at She is responsible for increasing brand awareness, building relationships with partners, and educating partners/customers on the latest and greatest in the payments processing industry. 


iCG is a leading fintech solutions provider that offers innovative payment processing solutions, merchant services, and technology integrations. With extensive experience in the industry, iCG’s team of experts delivers personalized solutions to businesses of all sizes, helping them streamline operations, increase efficiency, and enhance the customer experience. For more information, visit 



Justin Haese, CEO at Haese Business Solutions


Nikki Estes, SVP of Marketing at iCG 

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